It seems these days that the word “green” is being applied to everything. Obviously the current belief is that to add “green” to your site/blog/product label/whatever, there will be instant success. Although common sense tells me that this just isn’t going to happen, the upside is that more and more attention is being focused on the “green” issues such as sustainable building, renewable energy and environmentally friendly products. This overload of information does have a tendency to turn some people off, but in the long run I believe it will make these ideas become mainstream much quicker. Certainly, this information is not new and has been around for a long time, but they just never seemed to catch people’s attention. Al Gore’s “An Inconvenient Truth” got a lot of people thinking on both sides of the issue, but I think the important thing is that people are thinking about it more and more.
Next year, 10 years from now, perhaps the buzz word will be “brown” (especially if we continue down the same road we’re on) and we’ll all be tuning into the “Living Brown” series. In the meantime, it just seems to be common sense to conserve and protect what we have. Where is the logic in creating huge amounts of waste or pollution just because we can?
Perhaps everything doesn’t have to be “green”, but for me and my family, if it helps to contribute even a little bit to increasing even one person’s awareness of current climate issues, then you can paint everything as “green” as you want!
